Elevating Peak Design's web identity & experience
Peak Design is all about quality, thoughtfully designed products and focusing on the details. Their digital presence should be no different. I set out to elevate their web visual identity and user experience to reflect these ideals. These enhancements are more than skin deep. By approaching this project from the customers perspective, I was able to reduce friction and improve overall fluidity throughout the website. All while creating a visual identity that reflects the quality of the Peak Design brand.
